Bumble Hive NYFW
Bumble painted the town yellow again, popping up one of its signature 'hives' as a basecamp for NYFW. The Hive NYC offered a space to connect in real life, unwind from the city's buzz, catch a caffeine buzz, and be anything but a buzzkill. The “Bumble Bazaar” was an interactive marketplace where you could shop some of your favorite online brands, IRL.
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Art Direction
Experiential Direction
Dan McMahon
Photography